Cases
Fishermans Friends
From one legendary spot to 290 personalised stories - written, illustrated and animated in GenAI
We took Fisherman’s Friend’s most iconic commercial and evolved it with Generative AI. By combining product storytelling with Google interest data, it scaled into dynamic videos tailored for every taste.
Challenge
A legendary Fisherman’s Friend commercial had made the brand a cultural icon. The task: bring its impact into the digital
Insight
If one commercial could make the brand cool, scaling it through today’s digital tools could amplify its effect a thousandfold.
Idea
We built a product-based extension, fully written and produced in Generative AI, that reimagined the famous spot as 29 of personalised dynamic videos. Each version combined product storytelling with Google interest data — turning one iconic ad into a living, endlessly adaptable content engine.
Results:
CPM
- 0 %
Brand Recognition
+ 0 %
Unique User
0 M