Cases

Fishermans Friends

From one legendary spot to 290 personalised stories - written, illustrated and animated in GenAI

We took Fisherman’s Friend’s most iconic commercial and evolved it with Generative AI. By combining product storytelling with Google interest data, it scaled into dynamic videos tailored for every taste.

Challenge

A legendary Fisherman’s Friend commercial had made the brand a cultural icon. The task: bring its impact into the digital

Insight

If one commercial could make the brand cool, scaling it through today’s digital tools could amplify its effect a thousandfold.

Idea

We built a product-based extension, fully written and produced in Generative AI, that reimagined the famous spot as 29 of personalised dynamic videos. Each version combined product storytelling with Google interest data — turning one iconic ad into a living, endlessly adaptable content engine.

Results:

CPM
- 0 %
Brand Recognition
+ 0 %
Unique User
0 M

Brand Performance

We understand “creative is the new targeting” and act upon this philosophy.

  • Data-driven first campaigns based on clear strategy and impactful creative assets

  • Paid Social campaigns with multiple assets for multiple interests and platforms

  • Optimising & Reporting: from A/B testings, assuring multiple assets, retargeting and lead generation.

Brand Stories

Brand campaigns that connect, inspire, and drive results.

  • Communication Strategy: Define what you want to say and why.

  • „The Big Idea“: The core principle guiding your communication.

  • Campaign Concepts: A cohesive rollout plan across all touchpoints.

  • Content Strategy: Outline formats, assets, and other user-centered content.

Brand Building

We create digital-first identities for both emerging challengers and established brands that are ready for transformation.

  • ⁠Brand Identity Development: (re)defines your Mission, Vision and Value Definition, target market analysis and a truly differentiated brand positioning. 

  • Brand Guidelines & Documentation:
    Producing and compiling all elements of a brand’s visual and verbal identity into a comprehensive 21st-century style guide.