Wi-fries

Cases

Wi-Fries

A Wi-Fi Speed test that rewards slow Wi-Fi at home with Fries at McDonald’s

Internet is notoriously bad in Indonesia, which drives youngsters crazy. But some of them found a solution: The fast Wi-Fi at the McDonald’s. This was an opportunity to showcase that McDonald’s not only serves the best fast food, but also the fastest Wi-Fi.
Introducing Wi-Fries. a speed test built on the McDonald’s App that rewards people experiencing slow Wi-Fi at home with Fries at McDonald’s.

Challenge

Because of the pandemic, most youngsters have gotten so used to ordering in that it effected the McDonald’s restaurants. They stayed empty.

Insight

Wi-Fi speed in Indonesia in notoriously bad. Which drives youngsters at home crazy. But some of them found a solution: The free and fast Wi-Fi at McDonald’s. Could we use this opportunity to get more youngsters to visit our restaurant not just for the best fast food, but also the fastest Wi-Fi?

Idea

Utilizing the open API from a popular online speed test, we created Wi-Fries. A speed test on the McDonald’s App that rewarded slow Wi-Fi at home with Fries at McDonald’s.
Wi-Fries tests the Wi-Fi speed at home and compares it with the Wi-Fi speed at McDonald’s. The bigger the difference in speed, the bigger the discount on fries. A QR code was then redeemable at our restaurant.

Results:

restaurants joined wi-fries
0
app users reached
0
increase in app usage
0 %
reception rate
0 %

Awards:

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