Epic Couture

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Epic Rules

From one manifesto to a couture movement — shot live, scaled with GenAI

We filmed Epic Couture’s biodegradable latex pieces and fused them with Generative AI. The result: a living set of manifesto “rules” brought to life through text, visuals, and animation across every channel.

Challenge

Epic Couture needed to relaunch with a voice that cut through the luxury fashion world — bold, feminist, and uncompromising.

Insight

Fashion is ruled by codes. Rewrite the rules, and you rewrite the culture.

Idea

We created Epic Rules — a hybrid campaign where each couture look carried a manifesto statement, extended through Generative AI into kinetic typography, illustrations, and visuals. Shot in latex, scaled in AI, the rules became a system that could expand endlessly across print, social, and video.

Results

Rights safe
GenAi usage

Authentic product detail

Assets for print and digital
150 +

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Wi-Fries

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Brand Performance

We understand “creative is the new targeting” and act upon this philosophy.

  • Data-driven first campaigns based on clear strategy and impactful creative assets

  • Paid Social campaigns with multiple assets for multiple interests and platforms

  • Optimising & Reporting: from A/B testings, assuring multiple assets, retargeting and lead generation.

Brand Stories

Brand campaigns that connect, inspire, and drive results.

  • Communication Strategy: Define what you want to say and why.

  • „The Big Idea“: The core principle guiding your communication.

  • Campaign Concepts: A cohesive rollout plan across all touchpoints.

  • Content Strategy: Outline formats, assets, and other user-centered content.

Brand Building

We create digital-first identities for both emerging challengers and established brands that are ready for transformation.

  • ⁠Brand Identity Development: (re)defines your Mission, Vision and Value Definition, target market analysis and a truly differentiated brand positioning. 

  • Brand Guidelines & Documentation:
    Producing and compiling all elements of a brand’s visual and verbal identity into a comprehensive 21st-century style guide.

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